Personal Brand
Creating my own personal brand was challenging because I wanted it to truly represent me. I was inspired by the unique Hispanic textiles and colors. Working on this project, I learned to create many different versions, layouts, and how to effectively use space and pattern. This project helped me understand the importanceof visual identity and intentional design choices.
Envelope Design
Front of Postcard
Back of Postcard
Business Cards
Process
When I first started creating my logo I had no idea what do. I started by thinking of what represented me. To begin my process I started sketching different ways in which I could lay out my initials because my name is an important part of who I am. In Hispanic culture it is common to have two last names your mom’s and your dad’s. That it why I wanted to include all three initials into my logo. I also used AI to help me come up with a logo ideas as seen below. I changed them to fit my personality better. As you can see I was inspired by many different colors from the Taza’s in the image. Which means mug and I wanted to use some of its colors for my logo. I also tried out many different font parings until I found one I liked. As you can see on the image on the right how many different corner patterns I tried before finally creating one that looked good.
Final Logo & Colors
I created each corner design individually and different versions so it could be used on different products. I only chose two colors as my final ones because I wanted to keep it simple. Especially since the focus was the logo and the pattern in the corners. I chose the light colored orange because it reminds me of light colored clay. Both colors were actually taken from the image above with all the mugs. For my second color I chose a dark blue that would make the orange stand out and they compliment each other well.
